AI in Digital Marketing
Dates:
29 APR 2025 - 30 APR 2025
Duration:
2 DAYS
TUESDAY & WEDNESDAY
11 AM IST / 4 PM IST
HEMANT SHARMA-FOUNDER AT ADSCHOOLMASTER
LIVE CLASSROOM COURSE ON AI IN MARKETING
Dates:
29 APR 2025 - 30 APR 2025
Duration:
2 DAYS
TUESDAY & WEDNESDAY
11 AM IST / 4 PM IST
LIVE CLASSROOM COURSE ON AI IN MARKETING
AI is the future. Keep your marketing tactics up-to-date so your business flourishes and your competition doesn’t outshine you.
HEMANT SHARMA-FOUNDER AT ADSCHOOLMASTER will provide you with hands-on practice in leveraging AI for digital marketing victories.
THIS COURSE IS FOR YOU, IF...
YOU’RE A MARKETING PROFESSIONAL ENHANCING YOUR AI KNOWLEDGE
Join forces with experts to fill in your knowledge gaps. Learn strategies for maximizing AI by integrating new applications into your daily marketing methodology. You’ll use tools such as generative AI, computational AI & AI for customer research.
YOU’RE A BUSINESS OWNER AIMING TO BOOST SALES & REFINE MARKETING STRATEGIES
AI tools can heighten content creation, customer research & data analysis. As an entrepreneur, you’ll be able to extract these insights to continually adjust your strategies to reflect the current trends.
ABOUT THE COURSE / WHAT YOU'LL DO
01 CASE STUDIES
Explore existing brands that have cracked the code on AI capitalization. See how they’ve personalized content, raised funds & how one brand increased its market value by $15B.
02 INTERACTIVE LEARNING
Skip straight to what you need to know. Decipher the best marketing strategies, improve customer development, and create engaging content for an ad campaign.
03 COURSE PROJECT
Bulk up your AI portfolio! You’ll create a 3-5 minute video presenting your marketing strategy to your CMO & CEO.
ABOUT THE COURSE / WHAT YOU'LL DO
01 CASE STUDIES
02 INTERACTIVE LEARNING
03 COURSE PROJECT
Explore existing brands that have cracked the code on AI capitalization. See how they’ve personalized content, raised funds & how one brand increased its market value by $15B.
Skip straight to what you need to know. Decipher the best marketing strategies, improve customer development, and create engaging content for an ad campaign.
Bulk up your AI portfolio! You’ll create a 3-5 minute video presenting your marketing strategy to your CMO & CEO.
HEMANT SHARMA - FOUNDER AT ADSCHOOLMASTER
Digital Marketing Strategist, Ex-Google and IBM
Headed a team of 65 Google Evangelists, aiding Fortune 500 executives' transformations
Authored 23 Google white papers, garnering over 375,000 readers
Lectures on Artificial Intelligence at Kellogg and Rotman Schools of Management and has 25+ years as a digital marketer
Serves as a board member for the Toronto Stock Exchange, iA Financial Group & Alida
HEMANT SHARMA-AI IN DIGITAL MARKETING
COURSE INTRODUCTION
SYLLABUS
01 TUE (4/29), 5 PM PST/8 PM EST Introduction to AI
AI already does extraordinary things with data, creates art, and even works with human senses. It will soon revolutionize businesses in every industry. Discover AI’s transformative power, explore the incredible story of John Deere's evolution into an AI company & share how AI shapes your daily work in an engaging discussion.
- Generative AI (ChatGPT, Google Bard, Midjourney)
- Computational AI (AutoML)
- Senses AI (Vision, hearing, taste, smell, voice & translation)
- Concerns around AI
- Discussion: Using AI in your day-to-day work
02 THU (5/1), 5 PM PST/8 PM EST Intro to AI in Marketing
We’re only 3-4 years away from all advertising being written by AI. If you haven’t mastered AI as a marketer, you’re not going to have a career anymore – your strategies are simply not going to work. In class 2, learn how AI is changing advertising, delve into high-level applications of AI, and discover key AI-driven marketing tools.
- Future of advertising: 100% AI-driven
- AI in research: Market, competitive, and customer insights
- Key AI-driven marketing tools introduction
- Case studies: Burger King Traffic Jam Whopper, Hilton Customer Sentiment, and more
- Discussion: Most effective AI-driven marketing strategies
03 THU (5/1), 5 PM PST/8 PM EST AI-Driven Customer Acquisition
What do top performers do to acquire the best customers? They focus on the value of each individual customer. How can you leverage AI to do this? We’ll explore the best strategies. Learn what Google and Meta do to forecast with a growth mindset & master KPI dashboards, budgeting with AI, attribution models, and more.
Use AI for business research. Determine what e-commerce business you want to start by using AI to look for hot consumer trends and research the most valuable customers in this industry.
- Growth mindset, key customer acquisition KPIs & dashboards
- B2C & B2B customer acquisition
- Performance marketing budgeting
- Case study: St-Jude’s Children's Hospital fundraising success
- Demo: Customer lifetime value forecast with ChatGPT or AutoML
Use AI for business research. Determine what e-commerce business you want to start by using AI to look for hot consumer trends and research the most valuable customers in this industry.
04 THU (5/1), 5 PM PST/8 PM EST AI-Driven Customer Development
Amazon's remarkable strategy prioritizes high customer satisfaction, ensuring increased customer engagement and contentment with their experience on the platform. We’ll share the secrets to achieving the same result & increasing customer lifetime value.
Use AI to build a CLV forecasting model to acquire high CLV customers and a model of existing customers to increase their CLV.
- AI-driven Next Best Action models & discounts
- AI-driven pricing & offers optimization
- Centralized testing teams
- LTV-based optimization
- Case studies: Amazon’s strategy, growth hacking at Thumbtack & Next Best Action models in car insurance
- Demo: Create a Customer Lifetime Value Forecast with Recency, Frequency and Monetary value analysis
Use AI to build a CLV forecasting model to acquire high CLV customers and a model of existing customers to increase their CLV.
05 THU (5/1), 5 PM PST/8 PM EST AI-Driven Customer Development
Amazon's remarkable strategy prioritizes high customer satisfaction, ensuring increased customer engagement and contentment with their experience on the platform. We’ll share the secrets to achieving the same result & increasing customer lifetime value.
Use AI to build a CLV forecasting model to acquire high CLV customers and a model of existing customers to increase their CLV.
- AI-driven Next Best Action models & discounts
- AI-driven pricing & offers optimization
- Centralized testing teams
- LTV-based optimization
- Case studies: Amazon’s strategy, growth hacking at Thumbtack & Next Best Action models in car insurance
- Demo: Create a Customer Lifetime Value Forecast with Recency, Frequency and Monetary value analysis
Use AI to build a CLV forecasting model to acquire high CLV customers and a model of existing customers to increase their CLV.
06 THU (5/1), 5 PM PST/8 PM EST AI-Driven Customer Development
Amazon's remarkable strategy prioritizes high customer satisfaction, ensuring increased customer engagement and contentment with their experience on the platform. We’ll share the secrets to achieving the same result & increasing customer lifetime value.
Use AI to build a CLV forecasting model to acquire high CLV customers and a model of existing customers to increase their CLV.
- AI-driven Next Best Action models & discounts
- AI-driven pricing & offers optimization
- Centralized testing teams
- LTV-based optimization
- Case studies: Amazon’s strategy, growth hacking at Thumbtack & Next Best Action models in car insurance
- Demo: Create a Customer Lifetime Value Forecast with Recency, Frequency and Monetary value analysis
Use AI to build a CLV forecasting model to acquire high CLV customers and a model of existing customers to increase their CLV.
07 THU (5/1), 5 PM PST/8 PM EST AI-Driven Customer Development
Amazon's remarkable strategy prioritizes high customer satisfaction, ensuring increased customer engagement and contentment with their experience on the platform. We’ll share the secrets to achieving the same result & increasing customer lifetime value.
Use AI to build a CLV forecasting model to acquire high CLV customers and a model of existing customers to increase their CLV.
- AI-driven Next Best Action models & discounts
- AI-driven pricing & offers optimization
- Centralized testing teams
- LTV-based optimization
- Case studies: Amazon’s strategy, growth hacking at Thumbtack & Next Best Action models in car insurance
- Demo: Create a Customer Lifetime Value Forecast with Recency, Frequency and Monetary value analysis
Use AI to build a CLV forecasting model to acquire high CLV customers and a model of existing customers to increase their CLV.
08 THU (5/1), 5 PM PST/8 PM EST AI-Driven Customer Development
Amazon's remarkable strategy prioritizes high customer satisfaction, ensuring increased customer engagement and contentment with their experience on the platform. We’ll share the secrets to achieving the same result & increasing customer lifetime value.
Use AI to build a CLV forecasting model to acquire high CLV customers and a model of existing customers to increase their CLV.
- AI-driven Next Best Action models & discounts
- AI-driven pricing & offers optimization
- Centralized testing teams
- LTV-based optimization
- Case studies: Amazon’s strategy, growth hacking at Thumbtack & Next Best Action models in car insurance
- Demo: Create a Customer Lifetime Value Forecast with Recency, Frequency and Monetary value analysis
Use AI to build a CLV forecasting model to acquire high CLV customers and a model of existing customers to increase their CLV.
09 THU (5/1), 5 PM PST/8 PM EST AI-Driven Customer Development
Amazon's remarkable strategy prioritizes high customer satisfaction, ensuring increased customer engagement and contentment with their experience on the platform. We’ll share the secrets to achieving the same result & increasing customer lifetime value.
Use AI to build a CLV forecasting model to acquire high CLV customers and a model of existing customers to increase their CLV.
- AI-driven Next Best Action models & discounts
- AI-driven pricing & offers optimization
- Centralized testing teams
- LTV-based optimization
- Case studies: Amazon’s strategy, growth hacking at Thumbtack & Next Best Action models in car insurance
- Demo: Create a Customer Lifetime Value Forecast with Recency, Frequency and Monetary value analysis
Use AI to build a CLV forecasting model to acquire high CLV customers and a model of existing customers to increase their CLV.
10 THU (5/1), 5 PM PST/8 PM EST AI-Driven Customer Development
Amazon's remarkable strategy prioritizes high customer satisfaction, ensuring increased customer engagement and contentment with their experience on the platform. We’ll share the secrets to achieving the same result & increasing customer lifetime value.
Use AI to build a CLV forecasting model to acquire high CLV customers and a model of existing customers to increase their CLV.
- AI-driven Next Best Action models & discounts
- AI-driven pricing & offers optimization
- Centralized testing teams
- LTV-based optimization
- Case studies: Amazon’s strategy, growth hacking at Thumbtack & Next Best Action models in car insurance
- Demo: Create a Customer Lifetime Value Forecast with Recency, Frequency and Monetary value analysis
Use AI to build a CLV forecasting model to acquire high CLV customers and a model of existing customers to increase their CLV.
11 THU (5/1), 5 PM PST/8 PM EST AI-Driven Customer Development
Amazon's remarkable strategy prioritizes high customer satisfaction, ensuring increased customer engagement and contentment with their experience on the platform. We’ll share the secrets to achieving the same result & increasing customer lifetime value.
Use AI to build a CLV forecasting model to acquire high CLV customers and a model of existing customers to increase their CLV.
- AI-driven Next Best Action models & discounts
- AI-driven pricing & offers optimization
- Centralized testing teams
- LTV-based optimization
- Case studies: Amazon’s strategy, growth hacking at Thumbtack & Next Best Action models in car insurance
- Demo: Create a Customer Lifetime Value Forecast with Recency, Frequency and Monetary value analysis
Use AI to build a CLV forecasting model to acquire high CLV customers and a model of existing customers to increase their CLV.
12 THU (5/1), 5 PM PST/8 PM EST AI-Driven Customer Development
Amazon's remarkable strategy prioritizes high customer satisfaction, ensuring increased customer engagement and contentment with their experience on the platform. We’ll share the secrets to achieving the same result & increasing customer lifetime value.
Use AI to build a CLV forecasting model to acquire high CLV customers and a model of existing customers to increase their CLV.
- AI-driven Next Best Action models & discounts
- AI-driven pricing & offers optimization
- Centralized testing teams
- LTV-based optimization
- Case studies: Amazon’s strategy, growth hacking at Thumbtack & Next Best Action models in car insurance
- Demo: Create a Customer Lifetime Value Forecast with Recency, Frequency and Monetary value analysis
Use AI to build a CLV forecasting model to acquire high CLV customers and a model of existing customers to increase their CLV.
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