Found by AI: AI Search Workshop for Marketers
Your client asked if they show up in ChatGPT. Have the answer.
In just two mornings (5 hours total), go from "I have no idea if ChatGPT knows us" to having a tested, step-by-step system that gets you cited. Live, hands-on, on your own website.
Included1 month of Dorqa Pro, worth ₹4,999
Book your seat for ₹2,999International participants: Pay $34 USD via PayPal
Early bird for the first 15 seats or until 14 November. Then ₹3,999. GST included. 40 seats only.
AdSchoolMaster students now work at
Search changed. Most marketing reports did not.
People now ask ChatGPT, Gemini and Google's AI Overviews which brand to pick. The answer names three or four brands and cites a handful of pages. If you are not in that answer, you are not in the decision, whatever your ranking report says.
A single ChatGPT answer is a lottery. Studies show less than 25% of citations remain stable across multiple queries. You cannot build a service, or defend a budget, on a single snapshot.
"Do we show up in ChatGPT?"Your client or boss asked. You did not have a real answer.
"Rankings are fine, so why are clicks down?"AI Overviews answer the query before anyone reaches your page.
"Why does AI recommend our competitor?"AI picks from specific sources. Nobody has told you which ones.
"Is my SEO playbook still worth paying for?"Clients are starting to question retainers built on old metrics.
Stop guessing. Build a working system.
This is a live working session. Bring your laptop, and we'll run this 5-step framework on your own site.
The Reality Check
Stop chasing fake rankings. Diagnose exactly why AI is ignoring you: Does it not know you exist? Can it not read your page? Or is it choosing a competitor instead?
The Hidden Search
Learn the exact sub-questions AI asks itself before it searches. Map the hidden queries your buyers are triggering.
The Technical Lock
AI bots get blocked by simple website settings. Run your site through a readiness check, fix the blocks, and make sure the AI understands what your page is about.
The Winning Page
Rewrite a real page on your site. Learn how to format it so AI can easily quote it, without sounding like a generic robotic listicle.
The Proof
Build a simple, 1-page report you can show your boss or clients to prove ROI—without needing a data science degree.
Two mornings. You work on a real site the whole time.
This is not a lecture series. Every block ends with you doing the step on your own site or your client's, live, with help.
The Diagnosis & The Hidden Search
- The Probability Illusion: Why a single AI snapshot is a lie. The 24% stability data and the multi-stage retrieval funnel.
- The Diagnostic Funnel: How to find your exact bottleneck (Association, Relevance, Evidence, Retrieval, or Selection).
- The Hidden Search: The pre-search naming advantage. Live demo of the Dorqa Fan-out Explorer to map the exact sub-queries AI asks.
- Live Exercise: Technical & Entity Lock: Running sites through the Dorqa Readiness Checker to fix bot blocks and schema gaps.
- The Human Intent Sprint: Using Reddit, G2, and YouTube to find the phrases AI actually trains on.
The Selection Game & The Defense
- The Conformity Trap: Why self-promoting listicles get cited but fail to convert.
- Live Rework: The "Judge" Simulation: Attendees rewrite a live page and test it against competitors' snippets to see which one the AI actually selects.
- The 7-Signal Defense: Building a 1-page ROI framework using signals that require zero setup (Direct traffic, "How did you hear about us?" surveys).
- The Measurement Loop: Setting up the Dorqa Prompt Tracker for weekly monitoring.
- Scale: Building the 30-day action plan and how agencies can run this for clients via BirdMatrix.
Hemant Sharma
Hemant has spent nearly a decade in SEO. He started AdSchoolMaster in 2016, runs the SEO agency BirdMatrix, and built Dorqa, the AI search platform you will use in this workshop.
He teaches what he does for clients every week, not what was true in 2019. He is actively stress-testing the exact framework taught in this workshop, and you get to see the results live.
- Founder of AdSchoolMaster, training marketers since 2016
- Deep experience in AI search, technical SEO, and entity building
- Runs BirdMatrix, an SEO agency
- Built Dorqa, an AI search and SEO platform
Practical, live, on real sites
After learning the programme and implementing Hemant's strategies, I was able to rank my client's site on the first page.
This is the best place for actually learning with practical work and live project based.
AdSchoolMaster's digital marketing course completely changed my strategies and outlook.
From students of the AdSchoolMaster Digital Marketing Course.
Built for people who answer to a client or a boss
A good fit if you are
- An in-house marketer asked about AI visibility with no way to measure it
- A freelancer or consultant who wants to sell AI search work, not just talk about it
- At an agency and need a repeatable audit for clients
- A founder doing your own marketing and wondering why AI recommends someone else
Not for you if you want
- Prompts for writing blog posts or captions with ChatGPT
- A beginner introduction to digital marketing
- A recorded course to watch at 2x speed
- Tricks to game AI answers. There are none that last
One price. Everything included.
Found by AI: The Marketer's Workshop
Price increases to ₹3,999 on 15 November. GST included.
(Less than the cost of a 1-hour consulting call)
- Two live Zoom sessions, 28 and 29 November, 10:00 am to 12:30 pm IST
- Your own AI visibility audit, fix list and client slide
- 🎁 FREE BONUS: 1 month of Dorqa Pro (worth ₹4,999)
- Full replay of both sessions
- AdSchoolMaster certificate of completion
- GST invoice from BirdMatrix LLP
International participants: Pay $34 USD via PayPal
100% Risk-Free Guarantee: If the cohort doesn't run, you get a full refund. No questions asked.
Before you book
Do I need my own website?
It helps. Bring your own site, your employer's or a client's. If you have none, you will get a practice brand so you can still do every exercise.
Do I need Google Search Console?
No. While GSC is helpful, we have built the exercises to work without it. We will use manual research and the Dorqa toolset to generate the data you need.
How do I join?
It runs live on Zoom. The joining link is emailed after you book and again the day before. Join from the Zoom app or straight from your browser. Use a laptop, not a phone, because you will share your screen and work on your site during the sessions.
Is this an SEO course?
It is about being found in AI answers. SEO is part of that, so you will use it, but the workshop starts from the question your client is asking: does AI recommend us?
Is there a recording?
Yes. Both sessions are recorded and every attendee gets the replay.
What do I get with Dorqa Pro?
One month of Dorqa Pro, worth ₹4,999, the AI search and SEO platform used in the workshop. It covers checking your brand across AI assistants, tracking prompts and finding the sources AI cites. No card needed and it does not renew on its own.
Is the certificate an accredited certification?
No. You get an AdSchoolMaster certificate of completion. It shows you completed the workshop and the audit, not an accreditation.
Will I get a GST invoice?
Yes. Prices include 18% GST and a GST invoice is issued by BirdMatrix LLP, so you can claim it through your company.
What if the workshop does not run?
If the cohort does not run, you get a full refund.
I have another question
Email [email protected] and Hemant will reply.
Next time they ask, have the answer.
28 and 29 November. 40 seats. Early bird ends 14 November.
Book your seat for ₹2,999International participants: Pay $34 USD via PayPal