Digital Marketing Training For  All Skill Levels

Grow your knowledge with live interactive training. Broaden your digital marketing with marketing resources for all skill levels: best practices, industry validated  in depth curriculum, practical approach, global standard and more.

Who should take this course

  • Marketing executives entrusted with the responsibility of promoting their company’s or clients’ web sites.
  • Webmasters wanting to increase traffic to their web sites via digital marketing platforms.
  • Small business owners wanting to learn how to promote their web sites on the search engines and other digital marketing platforms.
  • Owners of e-commerce sites that want to increase their site’s visitor to customer conversion ratios.
  • Web site designers wanting to offer digital marketing services to their clients.
  • Search engine optimizers (SEO) or search engine marketers (SEM) or social media marketers (SMM) wanting to improve their industry skills.
  • Persons wanting to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO or SEM or SMM.

Courses We Offer

Create A WordPress Website

Lesson 1 = Select your website platform

  • Content management system
  • WordPress, Drupal or Joomla

Lesson 2 = Select a domain name (www.) and host

  • A domain name (a web address like yoursitename.com)
  • Hosting (a service that connects your site to the internet)
  • How to choose a domain and host

Lesson 3 = Set up, design and tweak your website

  • Install wordpress
  • Choose a theme for your website
  • Add content and pages or posts
  • Install plugins to enhance the performance of your website
  • Customization and endless tweaks

SEO

Lesson 1 = Introduction to SEO

  • A Historical Perspective
  • The Economic Impact of Search
  • The Definition of Search Engine Compatibility
  • So What is Search Engine Optimization?
  • The Value of Search Engine Optimization
  • The ROI from Search Engine Optimization
  • Important Search Engines and Directories
  • The Search Industry Today
  • How Search Engines Crawl/Index Pages
  • How Search Engines Rank Pages
  • Google Page Rank and Moz Trust and Moz Rank
  • Algorithm

Lesson 2 = Business Analysis

  • Keyword Research
  • Identify Your Top Competitors
  • Analyze Your Competitors ( Download Their Backlink Profile, Analyze Their Topical Authority and Establish Industry Averages)
  •  Social Media and Content Audit
  • Figure Out Your Barrier to Entry

Lesson 3 = Keywords Research

  • What is Keyword Research?
  • What are different types of keywords?
  • Why is Keyword Research So Important?
  • Keyword Research Tools
  • Refine, Refine, Refine!
  • Allocate Your Keywords

Lesson 4 = On-Page SEO

  • The TITLE Element
  • The META Description Tag
  • The META Keywords Tag
  • Create Your Own – Title Tag
  • Create Your Own – META Description Tag
  • Create Your Own – META Keywords Tag
  • Tailored TITLE and META Tags for Each Page
  • Unsupported Characters
  • URL Structure
  • Canonical Issues/Implementations
  • Text Heavy Home Page
  • Keyword-Rich Text
  • Build Your Content Around Your Keywords
  • Keyword Integration
  • Target Keyword Phrases
  • What is Dynamic Content?
  • How Dynamic Content Impacts Search Engine Compatibility
  • Optimization for Dynamic Web Sites
  • Workarounds for Dynamic Web Content
  • Integrating Optimized Title and META Tags
  • Integrating Optimized ALT IMG Attributes
  • Optimizing Page Text
  • Integrating a Call to Action
  • Internal/External Linking - Anchor Text
  • Robots META Tag - Do Follow/No Follow
  • Robots Exclusion Protocol (Robots.txt File)
  • Error Trapping
  • Site Maps
  • Google Sandbox

Lesson 5 = Website Audits from SEO Perspective

  • What is Site Architecture?
  • What is Search Engine Compatible Site Architecture?
  • Elements of Site Architecture That Impact Search Ranking
  • Elements of Site Architecture That Impact Search Ranking
  • Domain
  • Directory Structure
  • File Naming
  • Page File Extensions
  • Navigation Menus
  • Multiple Entry Points
  • Heading Tags
  • Robots META Tag
  • Robots Exclusion Protocol (Robots.txt File)
  • Error Trapping
  • Site Maps
  • Cascading Style Sheets (CSS)
  • Server Side Includes (SSI)
  • Remaining Site Architectural Elements
  • Benefits of Search Engine Compatible Site Architecture
  • Keyword-Rich Body Text
  • Text Heavy Home Page
  • SEO Copywriting
  • Build Your Content Around Your Keywords
  • Text Links
  • Advantages of Text Links
  • Navigation Menus
  • Link Title Attributes
  • Graphics and the Web
  • Graphic-Heavy Pages
  • Alt IMG Attributes
  • Graphical Navigation Menus
  • Navigation buttons
  • Image Maps
  • Drop Down Menus
  • Search Engine Support for Flash
  • Search Engines and Frames-based Websites
  • Search Engines and Tables

Lesson 6 = Off-Page SEO

  • Link Building
  • What is Link Popularity?
  • Google PageRankand Moz Trust and Moz Rank and Alexa Rank
  • Backward Links
  • Link Juice and NoFollow Links
  • PageRank Sculpting
  • Text Links
  • Factors Influencing Link Popularity
  • Submitting to Directories and Search Engines
  • Submitting to the Yahoo! Directory
  • Submitting to Open Directory
  • Article Writing and Submissions
  • Social Bookmarking
  • Blog Posting and Comment Writing
  • Forum Posting
  • Classifieds Submissions
  • Press Release Writing and Submissions
  • RSS Feed Creation and Submissions
  • H Card
  • Paid Submissions
  • Important Search Engines and Directories Recap
  • Lists of Other Search Engines and Directories
  • Important Search Engines and Directories Recap
  • Lists of Other Search Engines and Directories
  • Free Link Popularity Tools
  • What is Pay For Performance?
  • Pay For Performance Options
  • Express Paid Submission to the Yahoo! Directory
  • Pay For Performance Search Engine Models
  • Google AdWords
  • Google AdSense
  • Google Places
  • Bing Ads
  • Yahoo! Local Listings
  • Other Pay-Per-Click Providers
  • Learn More About Pay Per Click Campaigns

 

Lesson 7 = Search Engine Spam

  • The Definition of Search Engine Spam
  • Examples of Search Engine Spam
  • “Black Hat” vs. “White Hat” Search Engine Optimization
  • Why Spam is Unnecessary
  • Google Crackdown on Spamming
  • The Panda Update
  • The Penguin Update
  • The Hummingbird Update
  • How to Avoid Link Spamming
  • SEM Industry Standards
  • Search Engine Guidelines
  • How to Report Spam
  • How to Avoid Spamming the Search Engines
  • Sample Reinstate Request Email
  • Build Sites for Visitors Rather than Search Engines

Lesson 8 = SEO Reporting and Conversions

  • Does SEO Truly Deliver ROI?
  • Measuring SEO Success
    • Track your site’s search engine rankings.
    • Track the amount of traffic your site is receiving.
    • Track the number of returning visitors to your site.
    • Track the number of sales / conversions your site receives.
    • Track the link popularity of your site.
  • Key Site Metrics to Look At Regularly
    • Visitor pathways and conversion funnels.
    • Top exit pages.
    • Top entry pages.
    • Top content.
    • Landing pages for PPC and other campaigns.
    • Traffic sources.
    • Search engine referrals.
    • Search keywords and phrases.
    • Metric values that show a radical change.

 

Pay Per Click

Lesson 1 = An Introduction to Pay Per Click Marketing

  • What is Pay Per Click Advertising?
  • What Does a Pay Per Click Ad Look Like?
  • The Origins of Pay Per Click Marketing
  • The Advantages of Pay Per Click Advertising
  • List of Major Pay Per Click Search Engines
  • Other Pay-Per-Click Providers

Lesson 2 = Pay Per Click Campaign Preparation

  • Success Using Pay Per Click Search Engines
  • Pay For Performance Search Engine Models
  • Bing Ads
  • Google AdWords
  • Google AdSense
  • Yahoo! Sponsored Search
  • Other Pay Per Click Providers

Lesson 3 = An Introduction to Google AdWords

  • Features of Google AdWords
  • Google AdWords Terminology
  • Clicks vs. Impressions
  • AdWords Account Creation
  • AdWords Distribution Channels
  • The Google Network
  • The Google Search Network
  • The Google Content Network
  • AdWords Location and Language Targeting
  • AdWords Region and City Targeting
  • AdWords Customized Targeting
  • The Benefits of AdWords
  • AdWords Editorial Policy

Lesson 4 = How to Set Up an AdWords Account

  • Account Set Up Preparation
  • AdWords Account Structure
  • AdWords Account Creation
  • Use of Multiple Campaigns
  • AdWords Account Navigation

Lesson 5 = An Introduction to Bing Ads (PPC for Bing and Yahoo)

  • Bing Ads Distribution
  • Organizational Structure
  • Bing Ads Entity Limits
  • Keyword Match Types
  • Match Type Strategies
  • Bing Ads API
  • Dynamic Text
  • Best Practices When Using Dynamic Keyword Insertion
  • Ad Rotation
  • Bidding and Budgeting
  • Targeting: Reaching the Right Customer
  • Content and Mobile Advertising
  • Microsoft Tools: Manage Your Campaigns
  • Editorial Policy
  • Benefits of the Search Alliance
  • Drawbacks of the Search Alliance
  • Search Alliance Transition

Lesson 6 = How to Set Up a Bing Ads Account

  • Account Set Up Preparation
  • Bing Ads Account Creation
  • Commence Sign Up
  • Choose a Sign Up Plan
  • Login to Your Account & Create a Campaign
  • Bing Ads Account Structure
  • Bing Ads Account Navigation
  • My Settings
  • Help and Support

Lesson 7 = Keyword Research for PPC Campaigns

  • What is Keyword Research?
  • Why is Keyword Research So Important?
  • Is Keyword Research Different for Pay Per Click Campaigns?
  • Create a list
  • Qualify Your Search Terms
  • Think Logically
  • Research and Refine
  • Be Generic, But Not Too Generic
  • Research Your Competition
  • Categorize Your Keywords

Lesson 8 = Ad Copy Creation for PPC Campaigns

  • Effective Ad Titles
  • Effective Ad Text
  • Display URLs
  • Ad Copy Creation for Google AdWords
  • Ad Copy Creation for Yahoo Search Marketing
  • Example of an Effective Ad
  • Example of an Ineffective Ad

Lesson 9 = Landing Page Creation for PPC Campaigns

  • Features of an Effective Landing Page:

1. Reinforced Ad Message
2. Punchy Headings
3. Short Paragraphs
4. Enticing Copy
5. Few Distractions
6. Compelling Images
7. Calls to Action
8. Important Content “Above the Fold”
9. Testimonials
10. Established Visitor Trust
11. Foolproof Conversion Process
12. Tested, Tweaked and Tested Again

  • Landing Page Case Study

Lesson 10 = Successful PPC Bidding Strategies

  • Introduction
  • Auto Bidding
  • How Bidding Works in Google AdWords
  • Google AdWords Smart Pricing
  • Google Budget Optimizer
  • AdWords Cost Control
  • AdWords Preferred Cost Bidding
  • AdWords Content Bids
  • Pay Per Action Advertising
  • Conversion Optimizer
  • Performics Affiliate Network
  • Cost Per Acquisition Bidding
  • The AdWords Conversion Optimizer
  • Google’s Recommended CPA AdGroup Bid
  • How Bidding Works in Bing Ads
  • Bidding Strategies You Can Use
  • Determining Your Target Bid Range
  • The Magic Position #2
  • Brand Bidding
  • Bid Management and Maintenance
  • PPC Management Tools

Lesson 11 = PPC Campaign Conversion & ROI Measurement

  • What is a Conversion?
  • What is ROI?
  • Set Goals for Your Site
  • Create Navigation Pathways
  • Tracking Your Visitor Activity
  • Tracking URLs
  • Tracking Your Sales / Conversions
  • How to Calculate Your ROI
  • Key Site Metrics to Look At Regularly

Social Media Marketing

Lesson 1 = Introduction to Social Media Marketing

  • What is Social Media
  • History of Social Media
  • How do I Start Social Media Marketing
  • Introduction to Social Networks
  • SMO Strategies for Business
  • Business Profile Creation
  • Social Engagement
  • Viral Marketing

Lesson 2 = Facebook, Instagram and Twitter Branding

Facebook and Instagram

  • Marketing Objectives
  • Objective of your Campaign:
  • Boost your Posts
  • Promote your Page
  • Send people to your website
  • Promote conversion on your website
  • Get installs of your app
  • Increase engagement in your app
  • Reach people near your business (Local Awareness)
  • Get Video views
  • Raise attention at your event
  • Get people to claim your offer
  • Advertising Policies
  • Creating a Facebook Page
  •  Ads Auction and Delivery
  •  Buying Channels
  •  Understand the Campaign Structure
  •  Reach and Frequency buying on Facebook
  •  Facebook Audiences:
  • Saved Audience
  • Custom Audience
  • Lookalike Audience
  • Core Audience
  •  Facebook Power Tools:
  • Ads Manager
  • Business Manager
  • Power Editor (Advanced Advertisers)
  • Advertising Objectives
  • A/B Testing
  • Mobile SDK (software development kit)
  • Instagram Ad Types:
  • Picture ads
  • Multi-photo Carousel ads
  • Picture and Interactive Navigation ads
  • 30 second Video ads
  • How to buy Instagram Ads
  • Facebook Pixels
  • Ad Placement
  • Ad Relevance Score
  • Facebook Marketing Partners (FMP’s)
  • Bidding Options
  • Facebook Exchange
  • Facebook Ad Types:
  • Photo ads
  • Video ads

Twitter

  • Intro to Twitter
  • Ads Editor
  • Use the spreadsheet to make campaign changes and optimizations
  • Using Tailored Audience
  • Using Website Conversion Tags
  • Using Funding Source IDs
  • Using APP IDs
  • Using Creative IDs for Twitter Partner Network Advertiser
  • Creating Campaigns
  • Manage Budget and Bid
  • Schedule Tweets in Ads Editor
  • Edit and Optimize Campaigns using Ads Editor
  • Maximum Number of Campaigns
  • Refine Your Twitter Profile
  • Increase Twitter Followers
  • What to Tweet
  • Connect With Your Customers on Twitter
  • Track Engagements with Twitter Analytics

Lesson 3 = Google Analytics for Social Media

  • Create Social Media Objectives and Goals for Your Website
  • Sign Up for G0ogle Analytics
  • Setup Your Google Analytics Tracking Code
  • Setup Your Google Analytics Goals
  • Understanding Social Analytics Reports
  • Reporting on the Data From These Reports

Lesson 4 = Influencer Marketing

  • What is Influencer Marketing
  • Identify the Goal for Your Influencer Marketing Campaign
  • Define Your Ideal Influencer Profile
  • Find Potential Influencers
  • Reach out to Influencers
  • Provide Rewards
  • Measure Your Results

Online Reputation Management

  • What is ORM
  • Importance of Online Reputation
  • How to create a Positive Online Reputation
  • How to work in order to bury Negative Online Reputation
  • Tools to monitoring Online Reputation
  • Case Studies of Online Reputation Management

Google Adsense

Lesson 1 = Intro to Adsense

Lesson 2 = Blogging to adsense

Lesson 3 = Things to know before signing up for Adsens

Lesson 4 = How to sign up and get approved

Lesson 5 = How to create and add ad unit

Lesson 6 = Maximum number of adsense units

Lesson 7 = How to increase ad sense revenue

Affiliate

Lesson 1 = Initially introduction to Affiliate Marketing

Lesson 2 = Become an Affiliate yourself

Lesson 3 = Doing the market research to choose the programs/products of your interest

Lesson 4 = Picking up the Affiliate Products/Programs

Lesson 5 = How to do the promotion for those Affiliate programs/products

Lesson 6 = Making up an Affiliate Marketing Website

Lesson 7 = How to do Affiliate Marketing through PPC (Pay per Click)

Lesson 8 = How to do Affiliate Marketing through SEO (Search Engine Optimization)

Lesson 9 = Strategies and Planning to get success Affiliate Marketing

Email Marketing

Lesson 1 = Understanding the Possibilities of Email Marketing

  • History and evolution of email marketing
  • Email Marketing defined
  • Using email in your marketing mix
  • Reaping the benefits of email marketing

Lesson 2 = Email Marketing Basics

  • The key components of an email marketing plan
  • An introduction to lists and other key concepts
  • Common definitions in email marketing
  • How to easily define your email marketing goals
  • What you need to know to succeed

LAB: Developing email marketing goals

Lesson 3 = CAN SPAM Laws & Permissions

  • Why permission is the foundation of any successful campaign
  • Becoming a trusted sender
  • Understanding the role of the ISP in deliverability
  • Developing email content in accordance with consumer interaction
  • How to minimize Spam complaints

Lesson 4 = Understanding Email Service Providers

  • Intro to ESP's
  • Feature sets of different ESPs and what is right for you
  • How to determine appropriate costs of email marketing
  • Fully managed ESP solutions

Lesson 5 = Designing an Effective Email Marketing Campaign

  • How to come up with broad based objectives
  • Narrowing your overall objectives and organizing your content
  • Determining the proper format of your emails
  • Branding your emails to enhance your image
  • Text emails vs image emails
  • How to handle unsubscribes

Lesson = 6 Building an Email List & Maintaining Your Database

  • Where and how to collect contact information
  • Deciding on what information to collect
  • Offering incentives to signup
  • Understanding the different types of email lists
  • Building vs buying your email list
  • Scrubbing your lists

Lesson 7 = Creating Actionable Email Content

  • How to make sure your offers are valuable
  • Writing an effective call to action
  • Finding help with content creation
  • Giving your email content inherent value

Lesson 8 = Form & Subject lines That Get Noticed

  • Understanding email headers
  • Filling out the from line
  • Using your email address for identity
  • How to write the best subject lines for higher CTRs
  • How to avoid subject lines that look like spam

LAB: Writing effective headlines

Lesson 9 = Measuring Your Campaigns

  • Learn the essential types of campaign metrics to track
  • How to track interactions
  • Calculating your ROI, AOV and other important KPI's
  • Google Analytics tagging and integration efforts

Lesson 10 = The Technical Side of Email Marketing

  • Triggered and automated campaigns
  • Introduction to A/B testing in email
  • Introduction to timing and frequency
  • Ongoing dialog strategies

Mobile Marketing

Lesson 1 = Introduction to Mobile Marketing

Lesson 2 = Customer Mobile Behaviour

Lesson 3 = Responsive sites as per multiple mobile devices

Lesson 4 = Mobile Keywords

Lesson 5 = Mobile PPC

Lesson 6 = Analytics to drive ROI

Mobile APP Marketing

Lesson 1 = Introduction to Mobile APP Marketing

Lesson 2 = How to assess the health of an App

Lesson 3 = Methods to optimize app-store marketing

Lesson 4 = Ways to mobilize your Search Engine Marketing

Lesson 5 = Increase ROI on Mobile advertising through Apps

Inbound Marketing

Lesson 1 = How to develop and nurture relationships with your current customers and prospects

Lesson 2 = How to create innovative and transformative content

Lesson 3 = Uniqueness in what you do

Lesson 4 = Change as your customers change

In-House Digital Marketing Training

Customized Digital Marketing Training Courses for you or your team. Now build your digital marketing knowledge and a team fast. We are here to help.