The Power of Organic Traffic
Not sure what to expect from a search optimization campaign? Each campaign is unique, as most campaigns consist of a variety of strategic research, planning and implementation techniques. There’s more to Search Engine Optimization (SEO) than juggling the algorithms Google throws at you. Your SEO efforts must ultimately be for the real humans searching for your products and services. After all, they’re the ones reading what you are writing and buying what you’re selling.
Google is like a rubik’s cube, but not just a regular rubik’s cube. The Google rubik’s cube has pieces that change colour every time someone sneezes in Mountain View, California. Our bespoke consulting will give you clear, actionable, data-driven insights focused on driving the results you need in organic search. You need a robust SEO foundation and strategic plan to manage this always changing environment to be an effective player online.
- You must be visible and indexed by search engines
- You must provide authentic value with unique content to searchers
- Your pages must load quickly and be responsive
- You must use the words that people are typing online to explain what you do
We use competitive analysis to identify ranking competitors for our chosen keywords, and then analyze their sites based on 30+ metrics. This gives us the understanding we need to see who those competitors are, why they are a threat, and which strategies we should implement within the contract to surpass them.
You will not only stay up to date on your rankings, but also possess a strategic advantage and be able to learn from your competitors’ mistakes, recreate their successes and outshine them with your improved visibility and rankings. In the long run, this will lead to more leads and sales.
An effective SEO campaign isn’t about simply generating a large amount of traffic; it’s about generating a large amount of targeted traffic, and starts with extremely in-depth keyword research. You don't just need traffic rather you need only right traffic. All of our strategy is data based.
Finding the right keywords means we have to know how our customers think even better than they do. Seeing all the options, and then knowing which combinations and strings lead to conversions (and which don’t) is key. Properly researching potential keywords allows us to gain important insights into the current market, customer psychology.
Everyone knows that content is king. But what should the king wear? If you don’t know what your audience values, content is just a collection of pixels on a screen. Being able to see the whole environment and know what matters to each targeted segment is the difference between complete engagement and complete indifference. Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate.
Content is the present – and future – of marketing
TECHNICAL ON-PAGE OPTIMIZATION
A technical site audit is the process of looking at a site, assessing its performance in terms of structure and SEO compliance, and identifying areas for improvement. Efficiency and compliance with the latest technologies underpin your organic performance. A technical site audit consists of a highly-complex evaluation that goes beyond the text on the page, into the nitty-gritty background data that most users never see, all in order to identify potential issues related to usability, accessibility, authority distribution, and how the site is crawled by search engines.
While there are many ways to influence your search engine rankings, building quality links is one of the top drivers of Internet influence and authority. Search engines are in the business of making money. Delivering relevant and useful results is what keeps users coming back and clicking on ads. Search engines need to deliver the best results to facilitate their increasing revenues.
One of the key components of our strategy consists of link building to our target landing pages listed in our keyword research. We'll first focus on building the authority of those pages which are on the cusp of ranking, followed by the pages that will target more aggressive terms.
Do you want to rank better in the local search results, stay visible there, and actually get more customers out of the deal? If so, it will probably take some long-term work – especially if you’re in a competitive market.
More and more searchers (especially on mobile devices) are looking for local businesses. Local SEO can help your business stand out in the SERPs. We make use of local ranking factors like name, address and phone number (NAP) and customer reviews to have your business rise to the top of organic results.
Mobile is rapidly surpassing desktop as your customers’ first stop for information. Every year people spend more and more time on their mobile devices and tablets, but many websites still aren't designed to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you're not inadvertently turning mobile visitors away.
SOCIAL MEDIA MARKETING
Social media makes search more effective. Each customer is unique, and the same is true for the platform you engage them on—different environments, different cultures, different values. From Facebook, to LinkedIn, to Snapchat, and beyond, understanding the sites your clients use most plays a vital role in allowing you to reach your target audience.
We thrive on data, and our data analysts help to both gather and interpret large sets of data in order to drive campaigns in the right direction. We dive deep to pinpoint opportunities that are unique to you and your needs.